Display for impact

Display for impact
Give each product the space it needs. The more products you show, the more you can sell, but don't overwhelm your customers.

Who do you want to sell to?
Decide who your audience is, then keep that in mind when creating your display. Display your best products at eye level. If you're displaying childrens products, display them at a level that is right for them.

Choose your finish
Give untreated wood a finish to match your décor. Paint the wood in the precise color, stain or varnish that suits the style of your business.

Create a waterfall
Place shallow shelving or storage above, and deeper storage below. Place larger and heavier items below and lighter items above. Following these rules will feel more natural for the eye and allows for a more functional display area.

Grouping is everything
Grouping individual objects together will add incredible impact to the overall presentation. You can group by size (for example, picture frames), by material (for example, soaps and beauty products), by colour (for example, napkins, candles) or by function. Grouping by function allows you to group smaller number of items together under a common theme (for example, food preparation, or preparing and serving coffee).

Picture frames
If there's an interesting story behind your product or services, or you want a new way to display prices, try using picture frames. There are lots of styles to choose from, plus they're affordable. Eye-catching and attractive in themselves, but they are also flexible enough to let your imagination go wild.

Light things up
Use lighting to highlight or frame your products. Light automatically draws peoples attention over. Spotlights mounted on the ceiling or on a line system are a good way to do this.

CREATE DISPLAY

Other guides

Who do you want to sell to?

Choose your finish

Create a waterfall

Grouping is everything

Picture frames

Light things up

CREATE DISPLAY